Food design met impact

We Design Food is a food concept bureau where the design defines our success rate, for every business where good and thought through food has real value. Design does not stop after the development phase or the creation of a new product; it is part of the whole process towards execution and the concept adjustments based on data and feedback. Food, flavour and a culinary experience are all fluid, and they need a strategy to shine and become a standard in you operation. We are like a fish in the water in the retail and foodservice industry, and our services relate to the questions of today and tomorrow.

our mission

ONs culinaire hart verbind concept met keuken, recept & marge

We create foodconcepts that work. Leaving the right impression for your guest and customers. Everybody in our network values the importance of quality food and together we deliver a sustainable result.

our vision

onze fases

The framework and DNA determines the strength and sustainability of a foodconcept. Off course, the WDF recipe works great as reference and record flavour quality, but also the execution and the perception of the guest at the table that is not sure on what to order, is as important as the factual or technical background. It demands a level of expertise that the industry needs, today and tomorrow. Going from inspiration, brainstorm, research and analysis, to fooddesign, implementation, marketing strategy and (re)organisation. Our team can take many forms: we are recipe writers, concept developers, strategy hunters and trainers. Challenge us, we are ready!

Tailored innovation

Creativity and innovation is not the first thing that comes to mind thinking of the professional food sector and the food industry companies; just like attention for depth of flavour and nutritional value. We think that is a shame, and above all we know we can change that; because good food is in our DNA. It is who we are and why we get up in the morning. We know those everyday food frustrations of everyday life; having busy jobs, social and a family life. Good food is not a luxury! That is why we share our knowledge with our partners and that is why we connect with different disciplines in both theory and practice. Food Concept creation, delivery and implementation requires a dream, a focus and a Pitbull mentality. We believe that by working together we can deliver on every food challenge and dream. We make food design accessible and understandable and we distinctive our self with taste, flavour and result that brings profit and good food. That, in a nutshell, is what defines We Design Food.

Values & Promises

good food for everyone!

We Design Food staat voor food concept design met een hoge impact voor zowel klant, gast en betrokken partners. Ze komen samen in onze food concepten en leveren een tastbaar resultaat. Ons culinaire hart verbindt concept met de keuken of productieomgeving, marge en recept en ondernemer of investeerder. Wij verbinden ons aan een werkbaar en bewezen concept waar we binnen het budget maximaal creatief willen zijn.

WDF Internship

Ben jij creatief en kritisch en werk je graag in een ambitieus, jong team?

Loes van der Stappen
Project Manager

Loes likes a challenge and always looks for a creative and effective solution. I get...

Chayenne Pinkster
Chayenne Pinkster

Chayenne likes to take risks. She does not shy away from a challenge and ensures that what seems impossible can be made possible in the future. With her studies in graphic design, she is committed to finding an appropriate concept

Lieke-Sniekers
Lieke Sniekers
Copywriter & Trainer

Lieke is our storyteller. Her journalistic background and activities for multiple well-known magazines give colour to...

Patricia Ploeger
Patricia Ploeger
Dietist & nutrition technologist

Hier zie je de eerste regels van het complete verhaaltje wat zich achter de link bevind. Deze tekst wordt na 130 karakters afgebro…

Arne Ramak
Arne Ramak
Food Creator

Arne never sleeps. He is the scientific base of what eating really is and means within a project. Arne in two words? Recipe-king...

Louis Meisen
Louis Meisen
Food concept strategist

Louis works from his passion for food and has a perfect sense for food quality and trends. Mission?...

WE WORK FOR

Our
Services

Culinairy Food Concepts

The development of a food concept brings everything you need to start up, roll out and sustain a branded food concept.

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Consultancy

Our service to get you to a concept transformation and be the axis in the dynamics between you and your partners and suppliers. We are teamplayers or team creators; it is up to you to decide.

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Recipe & Product development

We design complete (ready to go) dishes and components (chilled and frozen) in large industrial or small scale.

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