Product Development

StarCuisine is a leading company in the ready to go meal market and food production. They are the authority in high quality ready meals, with strong anchors in Oriental cuisines. They deliver both foodservice in large (custom made) batches and ready- meals. We Design Food helps with food concept delivery: culinary quality control, creative development and standardization.


Product development
Recipe design
Quality control


Food services
Food producer

Louis Meisen

See what we do and learn more about working together.

The demand for big selling dishes and new food trends is high. The market for ready to go food is booming and the whole foodservice industry focusses on food, food concepts and instore food experience. StarCuisine delivers high quality meals in wide variety, packages and styles. They are highly flexible and deliver to the current demands and co-create product together with clients.

Good food!

People enjoy good food, off course. But in the current marketplace there is a lot of room for improvement both in product handling and execution. So, good food, is not something that comes for granted. With StarCuisine having an enormous network and clientele; they set the standard for good food in every segment.

Helping them in this task, is very satisfying. When we design new food components, sauces ore complete dishes, we develop a new chance to surprise the clients and their category managers or chefs. The goal is to make it as easy and convenient as possible, but still deliver a culinary experience, so their clients can focus on presentation and finishing touch.

A nice example of a collaboration with StarCuisine, besides our weekly product development for them, is without a doubt the work we have done for the citizenM hotel group. In 2019 We Design Food designed the innovative food concept ‘Frozen to Plate’ (read all about it here): a fully designed culinary year cycle of ready to go frozen dishes. All prepped from -20 using a high tech microwave within 6 minutes, done by normal F&B hotel staff without any waste! A project team was formed having two leading food producers with each their own expertise.

“ WDF finds always an answer and never loses the stakeholders out of sight ”

Fernand Molenschot van StarCuisine

StarCuisine’s innovative development power and out of the box mentality contributed a lot to the overall positioning and quality standards. Within the project team we could develop restaurant worthy food but also test it live in multiple hotels in Europe with our created dishes. In this way, with monitoring guest satisfaction and process, we were able to adjust and refine the concept while developing it. This asks for a full commitment. Without a long-term vision and with only a commercial attitude, no one would step in a project like this. But StarCuisine believed in the by We Design Food created process and accepted the challenge. With partners like that we could create dishes like ‘beurre noisette roasted small segments of celeriac with ras el hanout spiced pearl couscous’, and ‘teriyaki glazed fillet of salmon with a perfect caisson; all within the boundaries of the concept ‘Frozen to plate’. The dishes of the connected two food producers now are on the menu in 15 hotels across Europe without waste and following a 100% culinary standard.


Quality product development

We Design Food ambieert een relatie op lange termijn, zodat we als partners een duurzaam project kunnen opstarten met een efficiënte en waardevolle ontwikkeling. Op deze manier maken we het proces van eventuele groei en innovatie SMART en voegen we echte waarde toe aan het bedrijf door verantwoordelijkheid te nemen voor het hele proces: van idee tot een heerlijk gerecht op tafel, waar dan ook in Europa.